||||| From: martinottmann@yahoo.com (Martin Ottmann) Subject: WISE Executive Directive 258 from February 13th, 1993 Date: 27 Jul 2003 03:59:06 -0700 Message-ID: <71d327bb.0307270259.3fc5f9d8@posting.google.com> EXECUTIVE DIRECTIVE WISE ED 258 13 February 1993 WDC CMO INT EXEC STRATA INT FINANCE OFFICE WISE INT OSA INT FCB LIMITED DISTRIBUTION NOT BPI CONFIDENTIAL WISE STRATEGIC PLANNING INFORMATION: LRH administrative technology is a precise technology that enables businesses and organizations of all sizes to become stable and survive. This technology consists of standard procedures that work every time. WISE is the organization that has the responsibility to see to it that this technology is gotten into use broadly into society, in fact into every business, organization and government in the world. WISE has made numerous inroads into the area of society in the last few years, getting LRH's administrative tech being used into businesses annd organizations in many countries, and most recently into Russia and Albania and other such areas who before now had little hope or realization of a codified technology of managing and expanding the enterprises and organizations of their countries. WISE however is not fully reaching its potential in broadly disseminating LRH's admin tech into society and in fact, has not concentrated its reach to the millions of business people who need solutions to the problems of the third dynamic. WISE materials are limited and in need of upgrading. There are vast dissemination opportunities with the compilation and release of new materials on LRH's admin tech not only in English, but also in other languages such as German, Spanish, Italian, French and more recently Russian. There is a lack of a marketing campaign which needs to be remedied that will make LRH's tech broadly known in society and therefore the potential of WISE has never been realized yet we have the only workable admin tech on the planet to solve problems for any business, organization and government. Also, part of the existing scene is that WISE has unmanned and/or inoperational continental offices where WISE Int itself is doing many of their functions as well as doing the functions of Charter Committees. Very few Charter Committees have been established and even those that are established are unhatted with many of their products being redone by WISE Int. The function of getting businesses off the backs of orgs has dropped off the org board and is virtually non-existence with no real pattern of lines and terminals to handle this function. WISE needs to form up as a professional membership organization and get each of its purposes being accomplished. Opening new consulting groups, who teach LRH's admin tech, and getting these set up around every org on the planet will create an influx of new public and further expand Scientology organizations. Currently there is no pattern of operation to get new groups opened and getting these groups opened is a vital part of accomplishing the purpose of getting LRH's admin tech broadly disseminated. Underlying these situations is the omission of exactly defined and written up full hats for WISE staff, no divisional summaries and no basics hat on WISE has been released. Without hatting materials and written policy, this sector has no direction and no future. The purposes of WISE are: 1) TO GET LRH'S ADMINISTRATIVE TECHNOLOGY BROADLY IN USE IN EVERY BUSINESS, ORGANIZATION AND GOVERNMENT IN SOCIETY ON THE PLANET. 2) TO SUPPORT AND PROTECT THE INTEGRITY OF CHURCHES AND OTHER ORGANIZATIONS OF THE SCIENTOLOGY RELIGION BY: (A) KEEPING DISTRACTIONS OF SCIENTOLOGY BUSINESSES OFF THE LINES OF ALL ORGS, AND (B) SAFEGUARDING THE ORTHODOXY OF LRH'S ADMINISTRATIVE TECHNOLOGY BY CORRALLING UP ALL THE UNAUTHORIZED REPUBLICATIONS OF LRH MATERIALS. There are basic organizational rudiments such as org boards, stats and proper programming which will be issued as part for forming WISE into a professional membership organization. This strategic planning has been revised and is hereby issued to accomplish the overall stated purposes of WISE. SITUATION: The existing scene is that WISE has unmanned and/or inoperational continental offices where WISE Int itself is doing many of their functions as well as doing the functions of Charter committees. Very few Charter Committees have been established and even those that are established are unhatted with many of their products being redone by WISE Int. The function of getting businesses off the backs is being performed at an irreducible minimum by WISE Int as continental offices are not operational. WISE needs to form up as a professional membership organization and get each of its stated purposes being accomplished. Opening new consulting groups all around the world will dramatically increase the dissemination of LRH's tech and bring about the purpose of getting LRH's administrative technology into every business, organization and government on the planet. PURPOSE: WISE fully formed up at both International and Continental echelons with all its materials produced and marketed to increase and capture non-Scientology businessmen as members of WISE while maintaining the existing expansion of the membership with Scientology businessmen and to get correct policy and hats compiled and in use by WISE staff so LRH's administrative technology can be broadly exported to society and WISE performing its duties of keeping Scientology orgs free from distractions and influences of business activities. STRATEGIC PLAN: 1. Dramatically increase the broad dissemination of LRH's admin tech with 1000s of consultant groups and colleges being opened all over the world. Get a marketing campaign done that gets Scientology businessmen actively assisting to get LRH admin tech disseminated to new public and being used in businesses, organizations and even governments worldwide. 2. Get WISE Continental Offices fully set up and operational in each of the Continental Liaison Offices. This includes approved space planning, upstat offices with all staff esto'd onto post. Include a complete complete network of remote registrars in every continent under the WISE Continental Offices to markedly increase the number of reg points to expand the membership. As a top priority, this includes putting space, lines and terminals in key areas beginning with the Flag Land Base as it is the international crossroads for Scientology businessmen. 3. Get all the lines, terminals and pattern fully worked out to accomplish the function of removing business distractions from org lines. Get this function in and operational at WISE Int and every Cont office. 4. Get all policy codified, written up and the needed hatting materials produced to build a strong WISE sector and staff who are hatted and expert at what they do both at WISE Int and Cont echolon. 5. As part of reorganizing WISE with continental offices, tremendously expand the existing number of Charter Committees and get them active and actually handling the membership with standard mediations and arbitrations being conducted. As part of this get all the policy and hats compiled and issued to make these committees a success and so they can perform their functions. 6. Get an internal PR campaign written up that "dings in" the the [sic] purposes of WISE and getting LRH's admin tech broadly disseminated. This campaign is to get a visible show of purpose around the org with wins from admin tech in society, hats, whips, BP pads, etc., in order to bring about a major increase in production. 7. Work out and get all the WISE materials compiled and released and use these materials to disseminate LRH's administrative technology to the world. This includes getting the line up fully worked out and these materials produced for training consultants in the colleges. Get these materials compiled, translated into the major languages, packaged, produced and issued for use. 8. Get all the marketing research completed with a campaign to launch memberships broadly to raw business public to make WISE the largest business membership association in thew world. This membership will be launched to penetrate every part in the corporate business and government echelons of society. The marketing research will include full research on the dispute handling activity, so that WISE will take-over [sic] business arbitrations and replace the antiquated justice system that exists with Scientology ethics and justice procedure. This will be another avenue to get non-Scientologist using WISE services to further ensure the application of LRH into the business world. 9. Get a new WISE membership campaign and program approved and launched with upgraded membership magazine, newsletters, flyers and broadsheets. This campaign is to promote becoming a consultant, the Consultant's Association with newsletters, etc., to popularize being a consultant. This campaign is to include every piece or paper that goes out of WISE; letterhead, business cards, etc., with an overall concept of superior quality. The campaign is to also include upgrading the membership benefits. 10. Get a books marketing campaign released for WISE as part of the broad dissemination of LRH's admin tech by which major ads in 100s of magazines per the LRH tape Project 3rd Dynamic and create a huge mail order business that distributes thousands of LRH books, materials and WISE packs. 11. Get WISE fully computerized. This includes an up-to-date computerized CF and addresso, a fully computerized tracking system for moonlighting staff and external business influences. Get special programming done as needed by INCOMM so these computerized systems are tailored for WISE. 12. Launch an external PR campaign which puts LRH and the workability of his administrative technology into key business publications, television and radio that will utilize top Scientologist businessmen to capture key executives in the top corporations of the world who will in turn become members of WISE and spokesmen for LRH's administrative technology. 13. Program out and heavily campaign to all WISE members to become org FSMs by referring their clients with personal problems to orgs for handling. 14. Get Mastertech completely off the ground with proper command channels sorted out, a terminal in WISE who will be posted to take full responsibility, and proper programming to make this corporation a huge success. This includes working out Mastertech financing, staffing of the organization and release schedule for software products fully worked at and being produced. Board of Directors WISE International BDWISE:pj