http://www.nytimes.com/2002/04/22/technology/ebusiness/22NECO.html
April 22, 2002
NEW ECONOMY
Google Runs Into Copyright Dispute
By DAVID F. GALLAGHER
Google, the company behind the popular Web search engine, has been playing a complicated game recently that involves the Church of Scientology and a controversial copyright law.
Legal experts say the episode highlights problems with the law that can make companies or individuals liable for linking to sites they do not control.
And it has turned Google, whose business is built around a database of two billion Web pages, into a quiet campaigner for the freedom to link.
The church sent a complaint to Google last month, saying that its search results for "Scientology" included links to copyrighted church material that appears on a Web site critical of the church. Under the Digital Millennium Copyright Act of 1998, which was intended to make it easier for copyright holders to fight piracy, the complaint meant that Google was required to remove those links quickly or risk being sued for contributing to copyright infringement.
The site in question, Operation Clambake (www.xenu.net), is based in Norway, beyond the reach of the United States copyright act. The site portrays the church as a greedy cult that exploits its members and harasses critics.
Andreas Heldal-Lund, the site's owner, says the posting of church materials, including some internal documents and pictures of church leaders, is allowable under the "fair use" provisions of internationally recognized copyright law.
....
The copyright controversy has had an interesting side effect for Operation Clambake. The Google software judges the importance of a page in part by looking at how many other pages link to it. Scientology's complaint set off a flurry of linking to the critics' site, pushing it up two spots to No. 2 in the search results for "Scientology" — just below the church's official site.
(Much more at the link above)