Dear PR person.
The church has a problem trying to have it both ways. A religion is allowed to operate on faith, with doctrine and scriptures which may be laid down as authoritative, and may not be questioned by those who wish to stay within it.
On the other hand, the practices of the church are referred to as technology, they are supposed to operate based on universal principles which are equivalent to those of physics, and in fact quite similar.
If the technological viewpoint is accepted, as it must be for any competent auditor, then the scriptural viewpoint cannot be. Laws of theta are open to testing, confirmation or challenge on an experimental basis.
The church has nothing to offer if it is merely scriptural, requiring unquestioning faith and obediance like middle-ages Christianity. It merely becomes all that is worst in organized religion, and this is how it is viewed on ARS. It does have something to offer if it has a genuine technology (as it really does, in fact). However this technology must be open to test for it to be acceptable to the thinking world.
As matters stand, SCN appeals only to people who have not heard of it.
Anyone with experience of the organization has to balance the obvious abuses and stupidities with the equally obvious virtues of the technology. Those who have not experienced or understood the latter have absolutely no incentive to try it, and every reason to doubt it.
How can it succeed and grow in this environment?
The long held policy of operating like the Vatican at its worst has to change.
DY