Check this out:

http://uv.bidtool.overture.com/d/search/tools/bidtool/index.jhtml?Keywords=narcanon&mkt=us&lang=en_US&Partner=userbidtool

The fraudsters are paying for searches on "Narcanon", which is the name of a completely different entity. The search term "Narcanon" returns links for NarCONon!

Warrior - Sunshine disinfects
http://warrior.xenu.ca