"If you're so inclined, if you don't want to buy baloney even when it's reassuring to do so, there are precautions that can be taken; there's a tried-and-true, consumer-tested method.

"What's in the kit? Tools for skeptical thinking.

"What skeptical thinking boils down to is the means to construct, and to understand, a reasoned argument and -- especially important -- to recognize a fallacious or fraudulent argument. he question is not whether we like the conclusion that emerges out of a train of reasoning, but whether the conclusion follows from the premise or starting point and whether that premise is true."

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